AMC Advertising & Marketing Consultant FZCO

Innovate. Create. Communicate.

Media Planning & Buying

Put your brand where the audience is.

TV, radio, outdoor, print, cinema and digital — planned, bought and measured by one Dubai media desk with 35 years of relationships across the GCC and Levant.

See what we do

The media desk

35
Years ofBuying media
in the region
DubaiAbu DhabiBeirutQatarKuwaitRiyadhJeddah
7Cities across the region
100+Clients from government to luxury
40+Specialists under one roof
EN · ARPlanning and creative in both languages

What we are

onestopshop

CreativeSocial MediaMedia PlanningMedia BuyingDigital & ProgrammaticActivationsAnalytics & ReportingWeb & App Development

Media sits at the centre, backed in-house by creative, social and digital teams. The plan, the creative and the buy stay aligned, with one team accountable for every dirham.

Media in our house

Every channel.
One desk.

From a prime-time TV spot to a highway billboard and a sponsored TikTok, we plan, buy and measure across every channel your audience uses.

PrintRadioDigitalSocialmediaTelevisionCinemaOutdoor

Our approach

our approach is SMART.

S
Specific

Clear campaign objectives, audiences and KPIs agreed before a single booking.

M
Measurable

Every placement tracked, from reach and frequency to clicks, leads and ROI.

A
Achievable

Benchmarks set against budget and market reality, then delivered.

R
Relevant

Every channel and slot chosen for the audience it actually reaches.

T
Timely

Flighting planned around launches, seasons and peak demand moments.

What we provide

Five ways we make media work harder.

Media monitoring & competitor analysis

Know the market before you spend in it.

  1. Competitor ad spend and activity tracking
  2. Share of voice by channel
  3. Creative and messaging audit
  4. Shifts in audience preference and behaviour
  5. Communication effectiveness review
  6. Recommendations to lift ROI
  7. & More

Reach, by the numbers

100+ Media Partners. One Point of Contact.

Across the UAE and wider region, we connect you with the right media opportunities across major channels — planning, negotiating and booking on your behalf.

RadioEnglish, Arabic & regional radio networks
Newspapers & newsNational, regional & specialist publications
TVRegional & international television networks
Digital & social platformsMeta, TikTok, Snapchat, LinkedIn, X, YouTube, Chatgpt and more
Magazine publishersAccess to leading local and international magazine publishers across consumer, lifestyle, business and specialist titles
OutdoorExtensive access to local and international outdoor inventory, including billboards, digital screens, mall media, roadside and landmark placements
Verification partnersIAS, DoubleVerify, MOAT, GMP and Oracle Data Cloud
Certified partnershipsGoogle Partner, Meta Marketing Partner, Oracle

100+ media relationships. One point of contact. Reach across the region.

Media

Five ways we reach every screen and street.

TV

Linear, Connected TV & OTT.

Mass reach with sight, sound and motion, from prime-time broadcast slots to precisely targeted Connected TV.

Examples

  1. TVCs: 15s / 30s / 45s commercials across linear TV
  2. Prime-Time & ROS: High-reach broadcast placements
  3. CTV/OTT Video: Pre-roll & mid-roll across streaming platforms
  4. YouTube on TV: Video campaigns reaching viewers on Smart TVs
  5. Programme Sponsorships: Branded content, integrations & sponsorship packages
  6. It should be & More

Digital channels

Five ways we buy where attention already is.

Search / SEM

Where intent already exists.

Capture demand at the exact moment people are searching for what you offer.

Examples

  1. Google Search & Shopping ads
  2. Microsoft (Bing) Ads
  3. Brand & competitor keywords
  4. Local & Maps listings
  5. & More

Our process

From brief to performance report.

01

Brief

We learn the audience, the objective and the budget.

02

Strategy

Channel mix and audience targeting built around the objective.

03

Media plan

Reach, frequency and budget modelled before a dirham is spent.

04

Buying

Rates, positions and timeslots negotiated across every channel.

05

Launch

Creative trafficked and live, on schedule, on every platform.

06

Optimisation

Daily monitoring and mid-flight adjustments.

07

Report

Delivery, performance and ROI in one clear report.

Attribution & campaign measurement

Every account. One live dashboard.

AMC’s in-house analytics tool brings every digital account, across every stakeholder platform, into one monitoring view. Custom dashboards turn the numbers into fast decisions.

  • One-stop view of search, social, analytics and ad spend
  • Custom dashboards built around each campaign’s KPIs
  • Shared access keeps every stakeholder on the same numbers
  • Visibility maintained for the full duration of the campaign
LiveAMC in-house analytics dashboard showing rankings, Google Analytics, site audit, Facebook, backlinks, Google Ads and Search Console panels

Reporting tools

Four tools, one version of the truth.

AMC in-house dashboard

Every account, one screen.

  • Rankings, analytics and site audit
  • Facebook, Google Ads and Search Console
  • Stakeholder log-ins for live access

Looker Studio

Custom client reports, always current.

  • Traditional and digital data blended
  • Branded, shareable report links
  • Automated weekly and monthly views

Google Analytics

What happens after the click.

  • Sessions, sources and conversions
  • Channel attribution and goal tracking
  • Audience and behaviour insights

Hotjar

Why visitors stay, or leave.

  • Heatmaps and scroll maps
  • Session recordings
  • Funnels and on-page feedback
Verified byIntegral Ad ScienceDoubleVerifyMOATGoogle Marketing Platform

Work on the street

Campaigns people drive past every day.

Also on air & on the street forAutomotiveLuxury & watchesEducationHealthcare

Work in the feed

Live campaigns, real platforms.

Mitsubishi Motors Google Search and YouTube ads
Mitsubishi MotorsGoogle Search & YouTube
Sorbonne University Abu Dhabi LinkedIn ad
SUAD Continuing EducationLinkedIn
Mega Mall Sharjah TikTok ad
Mega Mall SharjahTikTok
Forbes Middle East Facebook ad
Forbes Middle EastFacebook

Sectors we buy for

Every sector, one media desk.

AutomotiveReal EstateLuxury & RetailEducationHealthcareGovernmentBanking & FinanceHospitalityF&B

From automotive launches and luxury retail to government, education, healthcare and real estate, we bring deep category experience to every plan — knowing each sector’s audiences, buying cycles, seasonal peaks and regulatory needs, so budgets work harder from day one.

Some of our clients

100+

brands trust us with their media spend.

GovernmentLuxury & automotiveHospitalityBankingEducationHealthcareReal estate
Client logos including Rolex, Subway, Accor, Department of Education and Knowledge, Smart Dubai, RAK CeramicsClient logos including Breitling, Bentley, McLaren, Bugatti, Al Habtoor, Mitsubishi, TDRA, UAE Ministry of InteriorClient logos including ADCB, Dubai Police, Dubai Municipality, Emirates Insurance, Lotus, Sorbonne University Abu Dhabi

Recognitions

Credentials that count.

Google Premier Partner badge

Google Premier Partner

Certified for managing a substantial portfolio of high-performing Google campaigns.

Campaign Middle East logo

Campaign Middle East

Our work ranked among the top 10 print and outdoor campaigns.

AMC receiving UN Global Compact membership with DMCC

UN Global Compact

Among the first DMCC member companies to join the world’s largest corporate sustainability initiative.

AMC CEO holding the Silver Jubilee certificate

Silver Jubilee Certificate

From Dubai’s Department of Economic Development, for 30 years of commercial commitment.

Certificate of appreciation presented by the Central Bank of the UAE

Central Bank of the UAE

Certificate of Appreciation for helping achieve the bank’s 2018 goals.

Let’s plan your
next campaign.

+971 4 457 2125enquiry@amcuae.comamcuae.com

AMC Advertising & Marketing Consultant FZCO · Dubai · Abu Dhabi · Beirut · Qatar · Kuwait · Riyadh · Jeddah

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